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Your brand in the crowded maritime marketplace

Ben Pinnington from Polaris Media shares an excerpt from his forthcoming book, Public relations strategies to transform your maritime business. The starting point for a PR campaign is the brand values. The company brand or ethos is the soul of the organisation, the life source from which PR messaging grows. Often businesses do not truly …

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Ben Pinnington from Polaris Media shares an excerpt from his forthcoming book, Public relations strategies to transform your maritime business. The starting point for a PR campaign is the brand values. The company brand or ethos is the soul of the organisation, the life source from which PR messaging grows. Often businesses do not truly …

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