Ben Pinnington from Polaris Media shares an excerpt from his forthcoming book, Public relations strategies to transform your maritime business. The starting point for a PR campaign is the brand values. The company brand or ethos is the soul of the organisation, the life source from which PR messaging grows. Often businesses do not truly …
Ben Pinnington from Polaris Media shares an excerpt from his forthcoming book, Public relations strategies to transform your maritime business. The starting point for a PR campaign is the brand values. The company brand or ethos is the soul of the organisation, the life source from which PR messaging grows. Often businesses do not truly …
[post_title] => Your brand in the crowded maritime marketplace
[post_excerpt] => Ben Pinnington from Polaris Media shares an excerpt from his forthcoming book, Public relations strategies to transform your maritime business. The starting point for a PR campaign is the brand values. The company brand or ethos is the soul of the orga...
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